For the nationwide promotion campaign "Support Culture," where Migros donates 6 million to clubs, we were responsible from concept to implementation. For the over 15 million views on our creations, we pulled all the creative stops: a Hollywood actor, guerrilla stunts, influencer Flavio Leu in carnival mood – all in a holistic concept approach: Charisma. Content. Call-to-Action. For (even) more culture in Switzerland.
