Tablet computer with handwritten notes lies on a stone

Employer Branding

Employer Value Proposition – Analysis – Identity – Internal Communication – Content –

Why us

Employer branding needs attitude. Creating a sharpened employer brand goes far beyond communication. It needs to be lived internally and externally. From management to employees. Our work therefore begins at the core of a brand. We take a 360° view of the employer brand: from positioning on the labor market to recruiting and retaining specialists. And most importantly: realism. We don't write concepts that only sound good on paper - we also deliver an effective implementation. Whether it's a social media video, a stand at a careers fair or a landing page for potential employees. Everything from a single source. Differentiated. Authentic. Creative.

What we offer

Values & Guiding Principles

In a workshop, we analyze and evaluate the existing employer brand, the employer value proposition, target groups and the market environment. In close cooperation with various stakeholders. We take all positioning factors into account: brand heritage, status, range of services, brand values and much more. In this way, we sharpen a holistic employer brand that is consistent. Summarized in the "Values & Guiding Principles", we evaluate the new positioning - but also provide concrete recommendations for action, with which optimizations you can secure competitive advantages in the "War of Talents".

Communicative Bracket

No matter how great an employer positioning may be. If there is no framework, then benefits, values and purpose quickly vanish. That's why we pursue storytelling-driven communications with all our partners: We create a coherent narrative that presents all values concisely and to the point. This is how we write a story specifically tailored to the positioning. With appealing slogans, tangible metaphors, modern visuals and other concepts, we breathe even more life into employer brands. With all your arguments.

Personnel Marketing / Concept of Measures

Right from the conceptual phase, we put together a bouquet of measures to reach the defined target groups. In this way, we ensure a seamless (and fast) transition from concept to implementation. We challenge the status quo of employer communication with effective and fresh ideas. Our specialty: short video content that clearly communicates your corporate values. Thanks to our experience in social media campaigning, we can fit entire message structures into 15 seconds. These are enhanced with creative job advertisements, giveaways, recruitment strategies, LinkedIn appearances with personal branding, gamification, live marketing - from conventional to out-of-the-box. Analog to digital. From multichannel marketing to individual targeted measures.

Internal Communication

Retaining skilled workers is usually the most efficient (and cost-effective) way to combat labor shortages. We know that. So let's ensure that employees fall in love with the employer brand - and all its benefits. In a holistic strategy, we also sharpen the brand profile internally. We like to spice this up with creative inputs that symbolize progressiveness: Would you like to have your own company board game for Christmas? A superhero comic for further training? Or a strategic measure for employee retention? We use internal communication to create an area of identification.

This is ESE

We ensure that you stay in people's minds. We use differentiation to make your brand stand out: Winning storytelling, a striking visual appearance, refreshing user journeys and creative measures are all part of the overall concept.