Brühlgut
With the Roadmap Towards Employer Branding
Brühlgut has decided: we must approach employer branding holistically. Together with the Foundation for People with Disabilities, we have developed a concept that can be seamlessly implemented. It’s practice-oriented and filled with purpose. The roadmap includes measures that blend traditional marketing with unconventional approaches. A cult foundation becomes a first mover.
Positioning of a Winterthur cult institution
Purpose-driven communication
Comprehensive HR marketing concept
Targeting a diverse audience
Deep dive into social media with a dedicated podcast
Workshop
Campaign concept development
Narrative / communication framework
Slogan
Texting
LinkedIn personal branding
Social media content creation
Digital marketing
Motion graphics
Brühlgut pursues the vision of an inclusive society. Through its commitment, the foundation supports people with disabilities and engages in a wide range of projects in the region. This focus on diversity, purpose, identification, and development is also central to the employer branding.
From the identity workshop to the communication concept and its implementation, we have redefined the employer brand. With values, guiding principles, messages – and a previously missing communication strategy. The foundational pillars of communication around development, promotion, engagement, and equality are always palpable in the concept. With a realistic approach, everything can be smoothly implemented internally within the agency.
Culture-Code cracked
The identity of an employer brand should not just sound great on paper – it should capture the lived culture. For Brühlgut, we cracked the culture code in an employer branding workshop. This kick-off for campaigning defines the core values – without leaving out any internal stakeholder groups: “What makes Brühlgut an employer – and what do they have that others don’t?”
Once the identity is established as a foundation, we wrap it in compelling storytelling and create an engaging narrative around the employer. Always considered: What communication strategy can we use to reach the diverse target group, consisting of specialists, career changers, trainees, (potential) employees with disabilities, and their families?
360° Thinking
Diverse stakeholders require a wide range of communication measures. From fresh job advertisements to dynamic social media ads, personal branding strategies on LinkedIn, to an innovative content section for Instagram, YouTube, and more. From traditional communication to out-of-the-box content. Cross-media and creative.
