Swisspower
In a power play against the shortage of skilled workers in an entire industry
Swisspower AG forms an alliance of 21 public utility companies across Switzerland. For the highly exciting professions, we develop a new employer brand, build the brand architecture, design the strategy and implement holistic campaigning: from TikTok to the landing page.
Communication for a progressive employer
Creating a consistent employer brand
Cross-media storytelling
Short-form content for student communication
Concept and implementation of job and content hub
Employer Branding
Brand concept
Umbrella brand strategy & brand management
Logo design
Campaign narration
Corporate Designs
Slogan concept
Internal communication
Web design
Web programming
Advertising material
Campaigning
Video production
"Secure your city's energy supply!" This and other heroic stories are written by the employees of the municipal utilities. The new employer brand "Power Player" puts the spotlight on these highly exciting career fields—sparking a direct impact on employer attractiveness.
With Purpose, Power & Opportunities
The employer brand radiates a strong sense of purpose: Its strategic positioning highlights the essential contributions of the "Power Players" and is tailored to the job market—focusing on Millennials and Generation Z. Innovation and professional growth remain key elements.
All roads lead to the landing page. No matter where someone is on their cross-media journey, the landing page serves as the central hub of the campaign—acting as both a content and job hub. Authentic testimonials provide insights from all professional perspectives, sharing their experiences—from electrical grid technicians and commercial apprentices to logistics specialists, from geomatics engineers to communication experts. These diverse career paths share a common goal: "We are shaping the energy transition."
The Employer Is Where the Target Audience Is: With a Social-First Strategy
The content marketing authentically captures the dynamic work environment. Between memes and engaging career insights, the core identity of "Power Player" remains consistently recognizable. The messaging is always tailored to the audience and platform: professional on LinkedIn, energetic on TikTok. The holistic campaign is further strengthened by additional communication measures such as print advertising and search engine advertising strategies.
