Denner Employer Branding
Denner's leadership ready for the future
Denner trains its management employees: For the retailer, we prepare the leadership booklet containing values, guidelines, and useful leadership tips. In the process, design, AI, and target audience understanding work seamlessly together.
70 pages for more than 1,000 leaders
From culture, values, dialogue, leadership, and self-leadership to team building. From interpersonal matters to standardized processes: The high-quality booklet contains (almost) everything a leader at Denner needs to know. For full understanding, both the language and the design must be clear. Messages are reduced to the max – perfectly tailored to the target audience for all stakeholders, from store managers to executive management.
State-of-the-art processes: The consistent style of the illustrations is the result of a sophisticated interplay of multiple AI tools – guided by our creativity. With intricate prompt-engineering skills, the booklet comes to life. The Denner corporate style, which we have already refined through numerous projects, is enriched with an additional facet: With an expanded color scheme and a fresh art style, the flagship booklet appears in a friendly and appealing design.
