Stadtbus Winterthur
We are looking for everyday heroes with a cinematic employer branding campaign
With the creative campaign development, employees become movie stars. In targeted advertising measures, the slogan world unfolds and stringently accompanies the candidate journey, as well as internal communication.
Creative campaign concept with a Hollywood look
Targeted measures
Storytelling for large companies
Efficient implementation of social media templates
Employer Branding
Campaign narration
Creative concept
Clogan concept
Design
Internal communication
Advertising material
Web design
Web development
The Silent Stars in the Spotlight
Day after day, they keep Winterthur moving. Together, they work toward the same goal: from the driver to the sheet metal worker, the mechatronics technician, the service technician, and the back-office team. In the campaign visual, these dedicated insiders are stylized in a movie poster look. The creative campaign concept conveys that what these employees achieve is truly action-packed—almost cinematic.
On the Road of the Candidate Journey
The Hollywood theme runs consistently through all advertising measures: from the first contact on billboards to the landing page, social media, and even internal communication. Landing Page as a Strategic Job Hub: The new platform serves as the central hub of the campaign. Interested candidates can find information about all professions and training opportunities, employment conditions—and apply with just a few clicks.
From the Workshop to the Red Carpet: In various short clips, we caught the busy employees for a quick interview in front of the camera. The red carpet was rolled out for those who usually keep Winterthur moving.
