House of Beer
The Portal into the World of Beers
Feldschlösschen goes the extra mile for Swiss beer lovers. To underline this, we've created a collection of exclusive beers with House of Beer, a curated knowledge hub, and stories about the most popular barley juice. Now, we bring the home of beer to the beer fans and build a dedicated community for House of Beer.
Brand values defined and authentically staged
Balancing act between expertise and lifestyle mastered
20 different brands from 13 different countries staged
Opened a portal into the world of beers
Engaged both connoisseurs and experts
Launched community
Positioning
Naming and brand slogans
Website and content hub
Content concept
Implementation of social media content
Beer is not just beer. Beer is more. Beer is community. We have evolved House of Beer into a modern, innovative hub of beer expertise. The core essence of beer drinking, namely the social aspect, the pleasure factor, and the enthusiasm for coming together, have been deeply ingrained in the brand's veins.
For enthusiasts and connoisseurs: The online platform we've created for HoB is designed to captivate not only the classic beer lovers but also the hop universe nerds and beer experimentalists. Both groups gain access to a carefully selected assortment that impresses with sophisticated recipes and utmost enjoyment.
Home for the House: Besides intuitive user navigation and a product-focused assortment, the website scores with various content containers to celebrate beer passion. Our focus was on creating an authentic visual world drawn from real life: Mood images in analog optics, razor-sharp product photos in the assortment.
Beer is a Social Thing – 20 different brands from 13 different countries: House of Beer plays in the Champions League of hop enjoyment. From Irish Magners cider, through craft beer from Brooklyn, to Pale Lager from Carlsberg, all are represented. To guide the community to the various brands, HoB now boasts social media reels. The clips are authentic, casual, and funny, aiming straight for the heart of the beer community.
