Denner Jackpot
Mega Wins and a Large-Scale Promotional Campaign
The Swiss discount retailer believes: "Life is already expensive enough!" and is giving away prizes to its customers, including a lifetime of free shopping. For this large-scale promotional campaign, we are developing the communication concept and creating the advertising materials.
Holistic communication concept
Multilingual online and offline campaign
Key visuals for various promotions
Designing user journeys and funnels
Communication concept
Slogans
Key visual
Message concept
Social media campaigning
Content concept
Design of advertising material
Video animation
Landing page
In Switzerland, many customers are struggling with the effects of inflation. Denner is addressing this with their idea—by giving away unbelievable prizes: A lifetime of free shopping? Denner is offering CHF 10,000 annually in gift cards for life! The "lucky series" continues. Back in January 2025, Denner had already given away CHF 10,000 each to ten lucky winners.
With this promotional campaign, we strengthen Denner's brand positioning as the "Robin Hood" of discount retailers: from the narrative and slogan universe to the key visual and the individual touchpoints of the user journey.
All around 360 degrees: From TV spots to out-of-home advertising, social media, newspaper ads, display ads, and much more – all the way to the point of sale, a wide range of touchpoints are created.
Direct, simple, fresh: The communication is entirely in line with a discounter's style. That’s why the campaign features a streamlined messaging structure that distills the promotion into just a few words.
