Vatorex
Save the Bees
The bee die-off concerns us all. Vatorex helps: With an environmentally friendly system, the start-up contributes to the fight for biodiversity. We have taken care of branding, marketing activities, social media, press work. Therefore, we say: Our campaigning informs – and pays off.
'savethebees'. A crowdfunding campaign that protects bees. Within four days, the donations for the visionary project should already be at CHF 60,000 - and thus have exceeded its target by double... But one thing at a time.
This is how the success began: The focus was on branding. A completely new look & feel and a landing page with a promotional video showcased the Vatorex brand in a new lighting. A light that illuminated the crowdfunding campaign.
Digital marketing provided the necessary reach: a new social media presence - self-made from conception to management - was the central communication measure. What followed: Collaboration with politicians, celebrities and influencers.
Credibility. Image. Reach.
PR work and contact maintenance placed the topic of bee mortality on the agenda of major media organizations. Vatorex was featured in 20 Minuten, SRF, Tagesanzeiger and NZZ, among others.
