LYRICS 2.0
The Most Modern Media Platform in Switzerland
LYRICS, with 35,000 monthly readers, is the largest Swiss urban medium. Such a pole position makes a website with the highest standards a must. Therefore, we have developed the most modern media platform in Switzerland for LYRICS.
From print magazine to the largest online platform in Switzerland for urban content
Innovative user-generated content tool with payment function
CMS solution ensures intuitive operability for employees
Web design
Web programming
Strategy
Communication
Texting
Social Media
Advertising/Image films
Branding
Campaigning
Conception
Content production
Design
All channels combined into a large cross-media platform
LYRICS 2.0 is focused on user experience. The website allows the community to soak up multimedia content, but also to enjoy journalistic texts in the most reader-friendly way possible.
Community is key.
The project is based on a strong community marketing strategy. This means that artists, business customers and advertisers can all navigate through the platform and create content independently.
'LYRICS is a playground for visions and new ideas'
From LYRICS to ESE Agency
The idea of establishing such a platform for Swiss urban music began even before ESE Agency. In 2014, the current managing directors Elia Binelli and Severin Gamper launched the LYRICS magazine, at that time still in printed form.
As the vision grew, so did the team of young journalists, video experts, photographers and content creators. The independent spirit and self-made attitude remained. With increasing technical possibilities, LYRICS magazine became the website with the widest reach for urban content.
