Migros Playmobil Mania
Bringing the Collectible Hype to Social Media
Migros captivates with its collectible promotion: Exclusive Playmobil sets bring the Migros store to customers' homes. The numerous cult products get kids in a playful mood and evoke nostalgia in parents. For the comprehensive social media concept and implementation, we focus on authentic emotions.
How imaginative kids can be: During the promotion, children showcase the adventures they can experience in the different Migros departments. The strategic development is based on a detailed target audience analysis, channel evaluation, and our experiences from past (children's) promotions for Migros.
Playful Fun + Happy Kids = Successful Promotion
No fake emotions: The kids are so excited about the Playmobil sets that we just have to hit "Play." All videos were shot in our in-house studio.
So lively! The playfulness of the promotion runs like a common thread through the content pieces – including a very special Migros quiz. Here, the next generation of "Migros kids" competes: How much do they know about the Playmobil sets and Migros? Call to Action with Cuteness Factor: The children become feel-good testimonials for the campaign and openly express their enthusiasm for the iconic toys.
